Leadership Team

Adeel Zaidi is the Founder and CEO of BullseyeEngagement and has led the company since 2010. He created Bullseye to close a common gap in traditional systems—making it easier for organizations to drive communication, performance, and talent development through one connected platform.

Shahid Abbasi is a technology executive with more than 30 years of experience building enterprise software and ERP solutions. After founding a consulting firm in 2000, he partnered with Adeel Zaidi in 2010 to launch BullseyeEngagement. He currently serves as Chief Technology Officer and Managing Partner, leading the company’s technology strategy and development of its human capital management platform.

Tony Maresca is Managing Partner and CFO at BullseyeEngagement. He brings decades of experience in finance and operations, including serving as CFO of a publicly traded wholesale distribution company that scaled to $250M in annual sales. At Bullseye, he helps drive financial strategy and operational discipline to support sustainable growth.

Margaret Lazo is an Advisory Board member at BullseyeEngagement and a senior human capital leader focused on transformation and DE&I. She is a Senior Operating Consultant with Cerberus Capital Management and previously served as CHRO of Univision (now TelevisaUnivision).

Mary V. Ruiz is Chief Growth Officer at BullseyeEngagement and a 30-year industry veteran. A five-time HITEC 100 Award honoree, she has held senior leadership roles at Microsoft, SAP, Oracle, and The Adecco Group. At Bullseye, she leads global growth strategy across customer acquisition, partnerships, and customer success.

Rolf Kleiner is Growth Strategist at BullseyeEngagement with 30+ years of global leadership experience. After more than a decade on Bullseye’s Advisory Board, he now supports growth, strategic partnerships, and global expansion, drawing on senior leadership roles at Kelly Services and as co-founder of Renatus Partners.